User Experience Designer

Musician's Friend Design & Content Integration

MusiciansFriend.com – January 2010-2011

Led the effort from the UX point of view to incorporate a community (JIVE) experience into a redesigned e-commerce (ATG) buying experience. We accomplished this by integrating all content including articles, forums, blogs, groups, spaces, and reviews into our department, search, and product detail pages throughout the newly designed shopping experience.

Whiteboard Exploration

Whiteboard

Wireframe Creation

Download wireframes

Wireframe

Final Visuals

Sample before & after

Visual