Director of User Experience
I’m currently the Director of User Experience for Musician’s Friend and several of its sister companies listed below. My team consists of 3 groups – user experience design, usability, and web production. Duties include interaction design, wireframing, visual/creative design, daily/weekly promotional graphic material, usability testing, click map overlay tests, surveys, A/B & multivariate testing, site hierarchy, findability enhancements, and other areas touching web user experience. For each of the sites below, we provide different services, highlighted next to each one.
MusiciansFriend.com
Musician’s Friend is the largest musical instrument and gear online/catalog retailer in the world. Started in 1983 with the sole purpose of having the best selection, price, and guarantees for anything musical related.
Duties include:
- Weekly web promotion, newsletter, and email creation
- Wireframing, annotations, and interaction design
- Usability testing & customer surveys
- A/B & multivariate testing
- Visual and creative design
- Mobile development
- Accessibility standards, guidelines, and audits
Current: www.musiciansfriend.com
New (testing): backstage.musiciansfriend.com
(You will be cookied to stay on the new site. Remove your musiciansfriend.com cookies to get back to the old site.)
Music123.com
Music123.com started over 80 years ago and has morphed into the online presence we see today. It is now geared toward a younger generation of musicians.
Duties include:
- Overall site creative. Work with a South Bend, IN team who does the weekly promotional creative.
- Wireframing, annotations, and interaction design of several projects
- Usability testing & surveys
- A/B & multivariate testing
- Accessibility standards, guidelines, and audits
GuitarCenter.com
Duties include:
- Wireframing, annotations, and interaction design of several projects
- Usability testing
- A/B & multivariate testing
- Accessibility standards, guidelines, and audits
Woodwind & Brasswind (WWBW.com)
Woodwind & Brasswind has been around for over 30 years. It has become one of the most well known companies specializing in Band & Orchestra related instruments.
Duties include:
- Shared visual and creative design supporting our South Bend, IN team
- Wireframing, annotations, and interaction design of several projects
- Usability testing
- A/B & multivariate testing
- Accessibility standards, guidelines, and audits
Harmony-Central.com
Harmony Central is the largest online musician community. A place to discuss gear, research new products, read thousands of ratings and reviews on gear, and much more.
Duties include:
- Visual and creative design
- Support for ads related graphics when needed
- Wireframing, annotations, and interaction design of several projects
- Usability testing
- A/B & multivariate testing
- Accessibility standards, guidelines, and audits